How to Get TikTok Likes, Followers & Views with TikTok Ads

TikTok is rapidly growing as a platform for creators and brands to connect with a global audience, but getting your content noticed can be tough due to its constantly changing algorithm. Newcomers often find it challenging to gain traction because the algorithm favors content with already high engagement, making it difficult to stand out.

In this article, I’ll explore how TikTok Ads can help increase your likes, followers, and views. I’ll also share my personal experience with using ads to successfully boost engagement and overcome these challenges

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Understanding and Agitating the Problem of Low Engagement on TikTok

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Get TikTok Likes, Followers & Views with TikTok Ads

TikTok Ads provide a powerful tool to overcome these challenges. By investing in ads, you can give your content the initial boost it needs to gain traction, making it more likely to be picked up by the algorithm and appear on the FYP.

A. Setting Up Your TikTok Ads Account

To start using TikTok Ads, you’ll first need to set up an account. Here’s a step-by-step guide on how to do it:

1. Sign Up for TikTok Ads: Visit the TikTok Ads homepage and click on the “Create an Ad” button. You’ll be prompted to sign up with your email address or phone number. Provide the necessary information and complete the sign-up process.

2. Create a TikTok Ads Manager Account: Once signed in, you’ll be directed to the TikTok Ads Manager. Here, you’ll need to provide details about your business, including your business name, address, and billing information. This will allow you to manage your campaigns and track performance.

   

   
   

3. Set Your Campaign Objective: TikTok Ads offers various campaign objectives depending on your goals. You can choose from options like Traffic, App Install, and Conversions. If your primary goal is to increase likes, followers, and views, selecting “Traffic” or “Engagement” might be most effective.

4. Define Your Budget: You’ll need to set a daily or total budget for your ad campaign. TikTok allows you to start with a small budget, making it accessible for creators at any level. The platform also offers flexible bidding strategies, allowing you to control your ad spend efficiently.

5. Set Up Your Ad Group: Within your campaign, you’ll create an ad group where you define your target audience, placement, and bidding strategy. TikTok offers detailed targeting options, allowing you to narrow down your audience by demographics, interests, and even device type.

6. Create Your Ads: Now, it’s time to create the ad itself. TikTok supports various ad formats, including In-Feed Ads, TopView Ads, and Branded Hashtag Challenges. Choose the format that best aligns with your goals and create engaging ad content that captures attention quickly.

7. Launch and Monitor Your Campaign: Once your ads are created, you can launch your campaign. It’s important to monitor performance regularly using the analytics tools in TikTok Ads Manager. Adjust your targeting, bidding, and creatives as needed to optimize your campaign for better results.

B. Creating an Effective Ad Campaign

Once your account is set up, the next step is to create an ad campaign. Start by defining your target audience. TikTok allows you to target users based on various factors, including location, age, gender, interests, and even device type. The more specific you are with your targeting, the more effective your campaign will be.

Next, choose the ad format that best suits your goals. For example, In-Feed Ads are excellent for boosting likes, while Branded Hashtag Challenges can drive follower growth. Create compelling ad creatives that capture attention within the first few seconds—TikTok users scroll quickly, so you need to make an impact fast.

if you are a beginner at TikTok ads then check out our guide related to different type of tiktok ads format

C. Targeting the Right Audience

Targeting is critical to the success of your TikTok Ads. If your ads are shown to the wrong audience, they won’t generate the engagement you’re looking for. Utilize TikTok’s detailed targeting options to narrow down your audience. You can also create custom audiences based on your existing followers or website visitors, ensuring that your ads are reaching people who are already interested in your content.

4. My Personal Experience: How I Got More Likes, Followers, and Views with TikTok Ads

When I first started on TikTok, like many others, I struggled with getting my content noticed. My videos were creative, and I posted consistently, but the engagement just wasn’t there. I knew I had to do something different to break through the noise, and that’s when I decided to try TikTok Ads.

Step 1: Setting Up My First Ad Campaign
I started with In-Feed Ads, as they seemed the most straightforward and aligned with my goal of increasing likes. I targeted my ads to users who were interested in content similar to mine, ensuring that my ads were reaching the right audience.

Step 2: Creating Compelling Ad Content
I realized that the first few seconds of the ad were crucial. I made sure my ads were eye-catching and immediately engaging. This wasn’t easy at first, but after some trial and error, I found a style that resonated with my target audience.

Step 3: Analyzing the Results
After running the ads for a couple of weeks, I noticed a significant increase in engagement. My likes started to grow, and as a result, my videos began to appear more frequently on the For You Page. This not only increased my likes but also led to a steady rise in followers and views.

Final Outcome
Using TikTok Ads was a game-changer for me. It gave my content the push it needed to gain visibility, and from there, organic growth followed. I learned that while organic strategies are important, a well-placed ad campaign can provide the initial boost necessary to kickstart growth on the platform.

5. Case Study  Boosting Likes with In-Feed Ads

A popular fitness brand noticed that their organic content was not receiving the engagement they desired. To address this, they created a series of In-Feed Ads featuring workout tips and motivational messages.

Results: Within two weeks, the brand saw a 40% increase in likes on their videos. The In-Feed Ads not only increased engagement on the promoted content but also had a positive spillover effect on their organic posts, driving up overall engagement.

8. Tips for Continuous Growth on TikTok

After setting up your TikTok Ads, it’s crucial to maintain momentum. Regularly update your ad creatives to keep them fresh and engaging. Continuously analyze your ad performance and make adjustments as needed.

Engage with your audience through comments, live streams, and duets to foster a community. Experiment with different ad formats and content strategies to see what resonates most with your audience. Remember, consistency and creativity are key to long-term success on TikTok.

Check out our complete guide related to TikTok growth 

How to Grow Your TikTok Account to 10K Followers with SEO

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9. Conclusion

TikTok Ads offer a powerful way to overcome the platform’s algorithmic challenges and boost your engagement metrics. By setting up a well-targeted ad campaign, you can significantly increase your likes, followers, and views.