4 Tips To Increase Tiktok Reach Orgnaically in 2024

 

Are you putting a lot of effort into your TikTok videos but still not getting the views and reach you deserve? Don’t worry; you’re not alone. In March 2023, I faced the same issue with my TikTok account. Despite my efforts, my videos were not getting enough views. But by adopting some strategic tactics, I managed to hit 60k TikTok followers in less than five months, by the end of August.

In this article, I will share the five tips I used to grow my TikTok reach organically.

Tiktok Profile Optimization 

Optimizing your TikTok profile is crucial for increasing your reach and attracting more followers. Here’s how I transformed my profile to help me grow my following: 

Profile Picture

I used a cool, bright, and clear profile picture with a good background that clearly showed my face. This makes your profile look appealing and professional. A high-quality profile picture is the first thing people notice, and it helps create a positive first impression. Remember, a captivating profile picture can make users curious to check out your content.

Username

Next, I optimized my TikTok username. Some might say it’s not important, but I believe it is crucial. Always use a short, eye-catching name related to your niche. For example, since I am a singer, I chose the username @talha.music. A relevant and memorable username helps people remember you and find you easily. It also reinforces your brand identity and makes your profile look cohesive.

Bio

Lastly, I organized my TikTok bio. Some people make their bios too simple, while others make them cluttered. Your bio should be well-organized and related to your niche so TikTok shows your profile in relevant searches. As a musician, I used keywords like “Singer” and “music lover.” A clear and concise bio helps potential followers understand what you offer. Including niche-specific keywords can improve your discoverability and attract the right audience.

TikTok Video Optimization

 

The most important thing that helped me grow on TikTok is video optimization.

I always create videos in bright light, mostly shooting outdoor videos in daylight. This ensures that my videos are clear and visually appealing. Bright and well-lit videos tend to grab viewers’ attention more effectively and increase engagement.

Adding description related to video

Next, I use a descriptive caption, adding details like being a musician. When any song is trending, I make a video on it and use that song’s words in the captions. This helps TikTok catch my video description and start showing it to interested users who are listening to or love watching videos made with that sound. Descriptive captions can significantly enhance the discoverability of your content, aligning it with popular trends and keywords.

Using Captions

I always use captions on my videos, which show subtitles on my videos. This helps make my content accessible to a broader audience, including those who watch videos without sound. Captions also keep viewers engaged as they can follow along with the content more easily. Adding captions enhances the viewer’s experience and can increase watch time, which is crucial for TikTok’s algorithm.

Using CapCut Trending Templates

Sometimes I use CapCut trending templates according to the trends, which helps me stay connected with the TikTok trends. These templates make it easy to create visually appealing videos that resonate with current trends. Utilizing trending templates ensures that your content is timely and relevant, increasing the chances of it being featured and gaining more views.

TikTok Creative Center

 

A unique tool you might not have heard of is the TikTok Creative Center. It’s a valuable resource where I get user insights, trending songs, trends, and hashtags. By leveraging the Creative Center, I can see what content is currently popular and tailor my videos accordingly. This tool provides a wealth of information, such as which hashtags are trending, which songs are gaining traction, and what types of videos are performing well.

Using insights from the TikTok Creative Center, I craft my videos to align with current trends and viewer preferences. For instance, if I notice a particular song is trending, I will incorporate it into my videos. Similarly, by understanding which hashtags are popular, I can tag my videos appropriately to increase their visibility. This strategic use of the Creative Center has significantly boosted my reach and engagement on TikTok.

Using TikTok Ads

 

One more step I used during my TikTok journey in the early days was TikTok Ads to promote my videos. This helped me build my audience and from there, I started growing. TikTok Ads allowed me to reach a broader audience quickly and effectively. By investing in ads, I could showcase my content to users who might not have discovered it organically.

TikTok Ads are a powerful tool for creators looking to increase their visibility and accelerate their growth. They can be customized to target specific demographics, interests, and behaviors, ensuring your content reaches the right audience. Using ads strategically can give your profile the initial boost it needs to gain traction on the platform.

Optimizing your TikTok profile and videos, leveraging tools like the TikTok Creative Center, and using TikTok Ads can significantly enhance your reach and engagement on the platform. By following these steps, you can build a strong and active following, just as I did.

FAQs About TikTok Growth

1. Why is a bright and clear profile picture important?
   A bright and clear profile picture helps make your profile appealing and professional. It is the first thing people notice and can create a positive first impression, encouraging users to explore your content.

2. How do descriptive captions help increase video reach?
   Descriptive captions with relevant keywords help TikTok understand the content of your video. This alignment with trending topics and popular keywords increases the likelihood of your video being shown to interested users.

3. What are the benefits of using captions on TikTok videos?
   Captions make your content accessible to a broader audience, including those who watch videos without sound. They enhance viewer engagement and can increase watch time, which is crucial for TikTok’s algorithm. Captions also help convey your message clearly in noisy environments.

4. How do CapCut trending templates assist in content creation?
   CapCut trending templates make it easy to create visually appealing videos that resonate with current trends. Using these templates ensures your content is timely and relevant, increasing the chances of it being featured and gaining more views.

5. What is the TikTok Creative Center, and how can it help me?
   The TikTok Creative Center is a resource that provides user insights, trending songs, trends, and hashtags. Leveraging this tool helps you tailor your videos to align with current trends and viewer preferences, significantly boosting your reach and engagement on TikTok.

6. How can TikTok Ads help in growing your audience?
   TikTok Ads allow you to promote your videos to a larger, targeted audience. This can increase your visibility quickly and effectively, helping you build an initial audience base and accelerate your growth on the platform.

7. How often should I use TikTok Ads for promotion?
   The frequency of using TikTok Ads depends on your goals and budget. Regularly promoting key content or campaigns can help maintain consistent growth, but it’s important to balance ad spend with organic growth strategies.

8. Are there any best practices for creating TikTok Ads?
   Best practices for creating TikTok Ads include using high-quality visuals, keeping the message clear and concise, targeting the right audience, and leveraging trending songs and hashtags to increase engagement.